iPad – Master of the tablets

According to IDC, it has sold 18 million tablets in 2010. Even if competitors of Apple tumble at full speed on this sector, the iPad, the market leader, would not be threatened this year.

Nearly 4.5 million units were sold in the third quarter and more than 10.1 million units during the fourth quarter alone. It was the true Christmas shopping product in Western countries and the increase in sale was also because of expanding distribution channels with telecom operators.

Not surprisingly, Apple has led the show with its iPad, which alone occupies 83% of the market with 14.8 million units sold. Launched in April 2011, the slate of the Cupertino company has nevertheless lost ground later this year from 93% market share in the third quarter to 73% in the fourth. More than a drop in sales, the iPad has especially impacted by dilution of the competition season.

In this regard, it is Samsung, with its Galaxy Tab, was best able to establish itself as a credible competitor for iPad. But the Korean manufacturer has caught only 17% market share in the fourth quarter.

Competition is likely to impact primarily Samsung and the dilution effect should not be felt on the offer from Apple that should keep between 70% and 80% of the market in 2011, according to IDC.

It is true that the iPad 2 enjoys an excellent start with 600,000 units sold in the first 24 hours according to initial estimates, doubling sales of the iPad first generation.

According to analysts, Apple could sell more than 35 million of its slate on a market estimated at more than 50 million tablets in 2011.

Note that the digital tablets are also facing competition from eBook readers. In 2010, nearly 13 million eReaders have found their audience, an increase of 325% compared to 2009.
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